Potfolio_carla_barbarin

After effect, Photoshop, Illustrator, Indesign- 2025

Brand identity development & Social Media

In our PAO class, we created a full brand identity for this spicy sauce brand. From the logo to the visual universe, every element was designed to reflect the vibrant energy and diversity of the world’s hottest cuisines. 

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This project also allowed me to develop a new skill: learning the basics of After Effects, a tool I used to create an animated video for social media. The video brings the AYAYAYE universe to life in a dynamic and impactful way, designed to engage a young audience curious about bold new flavors.